{"id":40816,"date":"2025-11-20T21:04:12","date_gmt":"2025-11-21T02:04:12","guid":{"rendered":"https:\/\/loveandcompany.com\/?p=40816"},"modified":"2025-11-20T21:04:12","modified_gmt":"2025-11-21T02:04:12","slug":"webinar-key-marketing-trends-that-can-keep-life-plan-communities-full-in-2026","status":"publish","type":"post","link":"https:\/\/resources.loveandcompany.com\/dev\/blog\/webinar-key-marketing-trends-that-can-keep-life-plan-communities-full-in-2026\/","title":{"rendered":"Webinar: Key Marketing Trends That Can Keep Life Plan Communities Full in 2026"},"content":{"rendered":"<p style=\"text-align: left\">The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow&rsquo;s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing leaders must adapt now to stay ahead.<\/p>\n<p style=\"text-align: left\"><strong>Panelists<\/strong><\/p>\n<ul style=\"text-align: left\">\n<li style=\"text-align: left\">Brad Breeding, Managing Partner &#8211; myLifeSite<\/li>\n<li style=\"text-align: left\">Jerry Moyer, Chief Operating Officer &#8211; Love &amp; Company<\/li>\n<li style=\"text-align: left\">Amy Brodie, Senior Vice President, Client Experience &#8211; Love &amp; Company  <\/li>\n<li style=\"text-align: left\">Clarence Pearson, Senior Web Developer &#8211; Love &amp; Company  <\/li>\n<li style=\"text-align: left\">Host: Rob Love, President\/CEO &#8211; Love &amp; Company <\/li>\n<\/ul>\n<p style=\"text-align: left\">Attendees Learned:<\/p>\n<ul style=\"text-align: left\">\n<li>How <strong>seismic shifts in online search behavior<\/strong> is changing the way prospects discover your community, and what you can leverage this change to your advantage.<\/li>\n<li>Why the role of <strong>experiential marketing strategies<\/strong>, both online and on-site, are gaining greater importance by creating stronger emotional connections with Boomers.<\/li>\n<li>How short-form video, voice search and advertising on emerging AI platforms are shaping the <strong>evolving media landscape<\/strong>, and what this means for marketing budgets.<\/li>\n<li>How <strong>community-specific AI tools<\/strong> can streamline your content strategy while preserving brand authenticity.<\/li>\n<li>Why, despite all the digital innovation, <strong>human connection remains your most powerful marketing asset<\/strong>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The senior living marketing landscape is changing faster than ever, and many of the strategies that filled your community in the past will no longer resonate with tomorrow&rsquo;s prospects. As AI, digital media, and experiential engagement continue to reshape the way Life Plan Communities connect with future residents, forward-thinking marketing leaders must adapt now to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-40816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts\/40816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/comments?post=40816"}],"version-history":[{"count":0,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts\/40816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/media\/13937"}],"wp:attachment":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/media?parent=40816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/categories?post=40816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/tags?post=40816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}