{"id":39756,"date":"2024-06-14T09:00:41","date_gmt":"2024-06-14T13:00:41","guid":{"rendered":"https:\/\/loveandcompany.com\/?p=39756"},"modified":"2024-06-14T09:00:41","modified_gmt":"2024-06-14T13:00:41","slug":"senior-living-content-marketing-strategy-building-relationships-and-revenue","status":"publish","type":"post","link":"https:\/\/resources.loveandcompany.com\/dev\/blog\/senior-living-content-marketing-strategy-building-relationships-and-revenue\/","title":{"rendered":"Senior Living Content Marketing Strategy: Building Relationships and Revenue"},"content":{"rendered":"<p><strong>Presenters:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/rob-love-262aba11\/\" target=\"_blank\" rel=\"noopener\">Rob Love<\/a>, President\/CEO, <em>Love &amp; Company<\/em><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jpatrickdesign\" target=\"_blank\" rel=\"noopener\">Jason Miller<\/a>, Senior Creative Director, <em>Love &amp; Company<\/em><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/lexi-mcdaniel-444b79128?trk=public_post_feed-actor-name\" target=\"_blank\" rel=\"noopener\">Lexi McDaniel<\/a>, Content Marketing Strategist, <em>Love &amp; Company<\/em><\/li>\n<\/ul>\n<p>What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned your mailers on their fridge, marked their calendars with your events and eagerly checked their inbox for your e-newsletter?<\/p>\n<p>It\u2019s possible with the right strategy, the right plan and the right content.<\/p>\n<p>Your Life Plan Community already communicates with your audience in various ways. Effective content marketing does so strategically and intentionally. Consistently delivering relevant content builds brand awareness, establishes authority, creates relationships and ultimately drives action which leads to sales and revenue.<\/p>\n<p>However, with all the channels, tactics and options available (and new ones popping up daily), it can seem daunting. But creating content doesn&#8217;t have to be complicated or overwhelming.<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 52.08% 0 0 0;position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%;left: 0;position: absolute;top: 0;width: 100%\">\n<div class=\"wistia_embed wistia_async_i9uszjts2m seo=false videoFoam=true\" style=\"height: 100%;position: relative;width: 100%\">\n<div class=\"wistia_swatch\" style=\"height: 100%;left: 0;overflow: hidden;position: absolute;top: 0;width: 100%\"><img decoding=\"async\" style=\"height: 100%;object-fit: contain;width: 100%\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/i9uszjts2m\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Join us to learn more about:<\/p>\n<ul>\n<li>Developing a strategic approach to content marketing that helps deepen relationships with your prospects and lead base<\/li>\n<li>Understanding your audiences\u2019 distinctive needs and what\u2019s important to your prospects throughout their customer journey<\/li>\n<li>Prioritizing your communication channels and evaluating possible new approaches<\/li>\n<li>Increasing your engagement and having fun building your online community<\/li>\n<li>Measuring content effectiveness and maximizing its impact on revenue<\/li>\n<\/ul>\n<p><a href=\"http:\/\/loveandcompany.us9.list-manage.com\/subscribe\/post?u=70b4a56ca082387fe9b0f8d77&amp;id=090c77aef8\">&gt;&gt;Sign up for our enewsletter today and get more helpful insights!&lt;&lt;<\/a><\/p>\n<p><a href=\"\/webinars\/\">RSVP for our upcoming webinars<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presenters: Rob Love, President\/CEO, Love &amp; Company Jason Miller, Senior Creative Director, Love &amp; Company Lexi McDaniel, Content Marketing Strategist, Love &amp; Company What if people genuinely looked forward to your marketing communications? No, really. What if your residents and prospects engaged with all your social posts, pinned your mailers on their fridge, marked their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-39756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts\/39756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/comments?post=39756"}],"version-history":[{"count":0,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts\/39756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/media\/13937"}],"wp:attachment":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/media?parent=39756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/categories?post=39756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/tags?post=39756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}