{"id":39671,"date":"2024-04-29T09:20:23","date_gmt":"2024-04-29T13:20:23","guid":{"rendered":"https:\/\/loveandcompany.com\/?p=39671"},"modified":"2024-04-29T09:20:23","modified_gmt":"2024-04-29T13:20:23","slug":"emotional-intelligence-drives-success-in-a-digital-first-marketing-world","status":"publish","type":"post","link":"https:\/\/resources.loveandcompany.com\/dev\/blog\/emotional-intelligence-drives-success-in-a-digital-first-marketing-world\/","title":{"rendered":"Emotional Intelligence Drives Success in a Digital-First Marketing World"},"content":{"rendered":"<p><strong>Presenters:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/rob-love-262aba11\/\">Rob Love<\/a>, President\/CEO, <em>Love &amp; Company<\/em><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/joankelly-kincade\" target=\"_blank\" rel=\"noopener\">Joan Kelly-Kincade<\/a>, Strategic Sales Advisor,<em> Love &amp; Company<\/em><\/li>\n<li><a href=\"https:\/\/www.thevectre.com\/\" target=\"_blank\" rel=\"noopener\">Hoyle Koontz<\/a>, Partner,<em> The Vectre<\/em><\/li>\n<li><a href=\"https:\/\/www.roobrik.com\/\" target=\"_blank\" rel=\"noopener\">Nate O\u2019Keefe<\/a>, CEO<em>, Roobrik<\/em><\/li>\n<\/ul>\n<p>As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle. And yet, sales closing ratios are not improving and the sales cycle is not shortening. More information alone is not leading to more sales. Why not, and what can a community do about it?<\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 50.63% 0 0 0;position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%;left: 0;position: absolute;top: 0;width: 100%\">\n<div class=\"wistia_embed wistia_async_vwn9xrmz0l seo=false videoFoam=true\" style=\"height: 100%;position: relative;width: 100%\">\n<div class=\"wistia_swatch\" style=\"height: 100%;left: 0;overflow: hidden;position: absolute;top: 0;width: 100%\"><img decoding=\"async\" style=\"height: 100%;object-fit: contain;width: 100%\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/vwn9xrmz0l\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">This webinar brings togethers leaders in the art of educating and motiving Life Plan Community prospects to answer both questions. The panelists will explain why today\u2019s digital-first customers are not more likely to move and reveal proven ways to unlock the exciting potential of selling to seniors in a digital-first world.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:120}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The most effective sales and marketing teams <\/span><i><span data-contrast=\"auto\">can<\/span><\/i><span data-contrast=\"auto\"> leverage nurturing strategies through technology and online tools, <\/span><i><span data-contrast=\"auto\">but<\/span><\/i><span data-contrast=\"auto\"> these tools must be guided by emotionally intelligent sales and marketing skills. This webinar will explain:<\/span><span data-ccp-props=\"{&quot;335559738&quot;:120}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:13832773,&quot;335552541&quot;:1,&quot;335559685&quot;:4410,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How prospects process information and the role of information in a prospect\u2019s decision-making process\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:120}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:13832773,&quot;335552541&quot;:1,&quot;335559685&quot;:4410,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">What type of questioning practices do and do not move a prospect closer to a move<\/span><span data-ccp-props=\"{&quot;335559738&quot;:120}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:13832773,&quot;335552541&quot;:1,&quot;335559685&quot;:4410,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">What to avoid and what to embrace in how you educate leads during the nurturing stage of the customer journey<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:13832773,&quot;335552541&quot;:1,&quot;335559685&quot;:4410,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\">What to avoid and what to embrace in how you educate and motivate prospects during the sales process<span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559738&quot;:120,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:13832773,&quot;335552541&quot;:1,&quot;335559685&quot;:4410,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to keep your sales and marketing process relationship-focused in a digital-first world<\/span><span data-ccp-props=\"{&quot;335559738&quot;:120}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"http:\/\/loveandcompany.us9.list-manage.com\/subscribe\/post?u=70b4a56ca082387fe9b0f8d77&amp;id=090c77aef8\">&gt;&gt;Sign up for our enewsletter today and get more helpful insights!&lt;&lt;<\/a><\/p>\n<p><a href=\"\/webinars\/\">RSVP for our upcoming webinars<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presenters: Rob Love, President\/CEO, Love &amp; Company Joan Kelly-Kincade, Strategic Sales Advisor, Love &amp; Company Hoyle Koontz, Partner, The Vectre Nate O\u2019Keefe, CEO, Roobrik As senior living prospects grow ever-more digitally oriented, they are better educated than ever before about Life Plan Communities and the benefits of this lifestyle. And yet, sales closing ratios are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-39671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinars","tag-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts\/39671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/comments?post=39671"}],"version-history":[{"count":0,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/posts\/39671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/media\/13937"}],"wp:attachment":[{"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/media?parent=39671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/categories?post=39671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/resources.loveandcompany.com\/dev\/wp-json\/wp\/v2\/tags?post=39671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}